Do YOU have an Effective SALES FUNNEL in your business? Or are you so busy spending money on Advertising and Promoting your business that you have never really looked at the idea. If so, then you aren’t alone, in fact most small business owners I meet are in exactly the same situation… So what do you do about it??? Let me suggest a few ideas…
Firstly, I suggest that you look at how you generate leads for your business. Where do the good ones come from (Do more of this). Where do the not so good ones come from (Do less of this), and even more importantly, where are you spending money for no benefit at all (Save your money here)… Obviously, to solve these questions you will need MEASURE your leads by asking people how they found out about you and keeping a tally sheet
Step 2, You need to measure your Sales Conversion Rates to determin which leads ore good and which are not so good. You also need to us the data to help you come up with new and improved ways to comvert more leads to sales and improve your score. For Example you could Build a Sales Kit to help you in the sales process, Learn DiSC Personality Profiles to help understand your clients much better, and Learn how to sell more effectively by educating your clients in the value of your products or services.
Step 3, Develop innovative ways to keep in touch with your qualified Prospects and past Clients until they buy or buy some more. I have helped many clients double and tripple their sales just by refining the above steps into an effective Sales and Conversion System which I like to call a Sales Funnel.
If you would like to discuss this topic or any other areas of your business with me visit www.business-advice.com.au to send me an email or call me on 0412 895 599 during business hours.
Kind Regards,
Andrew Pride.